If we could make one major recommendation for those looking to rebrand, it would be that maintaining a consistent dialogue with a design team – especially one who is tuned into the client's vision and is willing to iterate – is key. Frontier's Paddy Harrington confirms this fact: "Throughout this process, Blush & Blue provided great feedback at several touch points and we're confident that we addressed all concerns and requests. We also made sure that we pushed the work to new, exciting territory that felt connected to their purpose as an organization, while differentiating them from their competitors."
Simon Cooper of Hybrid Ideas similarly highlights the importance of feedback: "After I understand the goals and objectives, I start rough concepts." Once Blush & Blue found one they liked, feedback was essential to "tweak the design, colors, and finalize the logo into finished artwork."
Many thanks to the design firms who put themselves out there, knowing that only one logo could be chosen. As Frontier can confirm, “It’s never fun coming in just short of the mark. Regardless of where the client’s tastes landed we’re grateful we had the opportunity to work with a company like Blush & Blue. Given the chance to revisit our approach to the brand, we wouldn’t alter where we took our final concept and we remain confident in the result and the tone it would have struck in the market. Our goal for this work was always to provide a holistic brand approach for Blush & Blue — clarifying aspects of their mission, defining ownable territory in the market, and providing a full brand system well beyond just a logo. With that said, we very much respect Blush & Blue’s decision and we’re grateful we had the opportunity.”
"Our goal for this work was always to provide a holistic brand approach for Blush & Blue — clarifying aspects of their mission, defining ownable territory in the market, and providing a full brand system well beyond just a logo. With that said, we very much respect Blush & Blue's decision and wish them all the best with their new logo."
If you want to learn more about the participants, you can check them out here: